The 10 Best Amazon Reviews. Ever. | Fast Company
by Adam Penenberg
Web reviews from online everymen are either low-hanging fruit for DIY marketers, the best thing to ever happen to e-shopping, or bait for angry cheapskates. But good or bad, they’re often an unexpected source for entertainment. Here are some of the best.Like many webheads, I rely on the kindness and cruelty of virtual strangers who write reviews of practically everything sold online. They may not posses specialized knowledge of the stuff they critique. They may be hopped up on unreal expectations or may only have spent money on something because they got it half-off from Groupon. But they’re also just regular users like me. For better or worse they’ve democratized consumer reports, but they’ve also made reviews entertaining as hell.
Nowhere has funnier reviews than Amazon, the world’s largest online retailer. In part, it’s due to the absurd array of products you can buy—from a Star Wars jacket to a toy airport security checkpoint for children to a rubberized testicular exam model, Snooki’s book, and even uranium ore. It’s served as inspiration for scads of reviewers, who have elevated product criticism into a crowd-sourced art form.
